By Laurie Fullerton

Brands can now put their money where their mouth is with the launch of a new audio format by VoiceLabs that allows consumers to add products to their Amazon shopping cart, request information and give feedback to brands or advertisers.

Seen as a pioneering way to deliver brand messages, VoiceLabs’ Sponsored Messages has been in the testing phase for the past few months with millions of consumer tests, yielding positive consumer feedback and brand engagement lift.

As an example, if an Amazon Echo device is in the kitchen or living room, brands may now deliver a message about a Read full story ›

Source: The Drum