Voice-assisted platform enables consumers to communicate with advertisers at home
Brands can now put their money where their mouth is with the launch of a new audio format by VoiceLabs that allows consumers to add products to their Amazon shopping cart, request information and give feedback to an advertiser.
As an example, if an Amazon Echo device is in the kitchen or living room, brands might deliver a message about a new cuisine right as a consumer is planning their shopping list, or announce a new show premiering that night on their TV.
Currently, Sponsored Messages allow the consumer at home to, say, ask Alexa about gluten-free pizza, and it Read full story ›
Source: The Drum
