Voices of The X Factor and Big Brother used to promote The Sun on Sunday’s rich list of reality TV celebrities
The Sun on Sunday’s Reality TV’s Richest is to launch, with a creative by Grey London featuring Marcus Bentley (the voice of Big Brother) and Peter Dickson (the voice of The X Factor).
The first part (50-26) of the inaugural list will be published on 7 September, with the second (25-1) a week later on 14 September.
Created by Lex Down and Clemmie Telford and creatively directed by Dave Monk at Grey London, the deliberately over-the-top ad features a ticker tape, explosions, fireworks and velvet suits.
Rachel Richardson, editor of The Sun’s magazine Fabulous, said: “The big shows make celebrities out of the Read full story ›
Source: The Drum
