Volkswagen kicks off brand rebuild with marketing push
The ad headline states: “We have broken the most important part in our vehicles: your trust”. The ad appeared over the weekend in most of the national broadsheets.
It goes on to say that Volkswagen’s main priority is to win back trust with actions rather than words.
According to YouGov’s Brand Index figures, Volkswagen’s overall index, which includes measurements like reputation, value and satisfaction, has dropped 32 points over the past month, placing the brand at the bottom of a list of 34 competitors. It used Read full story ›
Source: Marketing Week
