By Sarah Vizard

Volkswagen will drop ‘Das Auto’ from all forthcoming advertising campaigns, according to a Reuters report. It will no longer appear underneath the Volkswagen logo, with the word ‘Volkswagen’ appearing instead, according to the report.

“Wherever our logo appears in future, it will be backed by the new brand slogan ‘Volkswagen’. The slogan will be rolled out in stages across the world,” says a spokesman.

Volkswagen has used the slogan since 2007. It was the signed off by former CEO Martin Winterkorn, who was forced to stand down after revelations that Volkswagen was duping emissions tests.

New boss Matthias Müller is understood to Read full story ›

Source: Marketing Week