Volkswagen plots route to win back trust in first marketing push since emissions scandal
The German car marque has begun the process of rebuilding trust with customers following the global emissions scandal through a series of print ads that ran in national newspapers over the weekend.
Running with the title ‘We have broken the most important part in our vehicles: trust’ it said that “actions speak louder than words” and promised to individually contact every one of its customers affected.
“In the meantime, please rest assured that all our vehicles are safe and roadworthy and that we’ll continue to do everything we can to win back your trust,” it read.
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Source: The Drum




