By John McCarthy

Volkswagen has hired Geraldine Ingham as head of marketing as the brand continues efforts to rebuild its reputation after the damage caused by 2015’s ‘dieselgate’ emissions scandal.

She joins from Nissan France, where she marketing director and handled the roll out of a car sharing scheme.

Her experience within the more innovate parts of Nissan’s business are apparently key to the hire and signal where VW is looking to take its brand.

Alison Jones, director of Volkswagen Passenger Cars, said Ingham has a results-driven and positive approach, “and demonstrates an energy and drive in delivering a new future Read full story ›

Source: The Drum