By Seb Joseph

The complexity of Volkswagen’s attempt to bake programmatic into is media strategy spotlights the challenges facing the wider industry now the sale of the car is done online, not at a dealer.

Do not expect a rush from the business to take on all adtech but it will try to take on what it thinks will give it more control and importantly reduce costs. Here is a brand that doesn’t’t see the need to pay a partner for commoditsed tools like an ad server when it’s far more feasible to set one up itself.

Regardless of what its own burgeoning adtech stack Read full story ›

Source: The Drum