By Natalie Mortimer

Danone Waters UK-owned brand Volvic has appointed HeyHuman to create, lead and implement its multi-media brand activation campaign for 2015.

The campaign, set to launch next spring, will involve a sales promotion alongside a broader brand campaign, including experiential, social, in-store and other supporting media channels.

Alex Young, MD at HeyHuman, commented: “We are extremely proud and really thrilled to be appointed the agency of choice for Volvic. This partnership is the beginning of a really exciting journey for the brand and we are keen to make the Volvic brand promise resonate to an even greater degree with consumers, through some really Read full story ›

Source: The Drum