By Gillian West

To coincide with the launch of its XC90 model, Volvo has released the first phase of its Next Generation Digital Experience – www.volvocars.com – with further evolutions scheduled to roll out on an ongoing basis.

Created by R/GA Stockholm, Volvo Cars’ digital ecosystem has been designed with the needs of the consumer at the centre of the experience in order to provide ways to engage with the brand across all devices and platforms.

While the project was creatively and strategically led by R/GA’s two Swedish offices in Stockholm and Gothenburg, the development of the site was a collaborative process with Read full story ›

Source: The Drum