By Naomi Taylor

On the eve of the Euros, Zlatan has teamed up with another successful Swedish export, Volvo, to give us a glimpse inside the superstar’s head and support Sweden’s bid for the championship. The prologue ad trended in 10 different markets, via influencer campaigns curated by Mindshare and REDPILL. Volvo is making sure Europe knows what they are dealing with — a footballer that can quip “I came like a king, left like a legend” with a straight face.

To launch the campaign Mindshare approached REDPILL to handle the publisher outreach, influencer engagement and online content strategies. With 15 target markets, REDPILL Read full story ›

Source: The Drum