Vox Pop: Agencies agree that 2016 will be the year of video
By Naomi Taylor
Earlier in the week, eMarketer launched a report suggesting that ad spend on digital display will, for the first time, top the ad spend on search. Within digital display, the bulk of the money will be spent on banners and ‘other’, video taking second place with around 14.3 per cent of ad spend invested in its production. The Drum Network asked its members: following eMarketer’s report, does this suggest 2016 is crunch time for agencies to focus and invest further in digital video?
Source: The Drum
