By Naomi Taylor

From top left to right: Rocketmill, ifour, Equator. From bottom left to right: BWP, Media Bounty, Impero

Marketing ‘renaissance’ trends are back. Email, direct mail, podcasts; the hark back to arguably simpler times communicating with audiences has been noted over the past year or so. The Drum Network asked its members, what other renaissance marketing techniques do you think we will be hit with this year? In Part 1, we looked at the necessity of video, long copy and customer engagement. Here our members look at the need to personalise customer experiences and a tangibility of product that is Read full story ›

Source: The Drum