By Naomi Taylor

Marketing ‘renaissance’ trends are back. Email, direct mail, podcasts; the hark back to arguably simpler times communicating with audiences has been noted over the past year or so. The Drum Network asked its members, what other renaissance marketing techniques do you think we will be hit with this year? In Part 2, we looked at bringing the human back into advertising, a hankering for analogue and the need for brands’ physical presence. Here our members take a look at personalisation, mobile and the desire for authenticity.

Pete Gomori, creative director, Idox (Rippleffect and Reading Room)

Bombast and bullshit have Read full story ›

Source: The Drum