By Michael Feeley

During last year’s Brexit referendum campaign, Leave campaigner Michael Gove famously asserted that “people have had enough of experts”. We asked The Drum Network’s member agencies if he was correct and, if so, do expert spokespeople still have a valid role to play in promotional marketing campaigns?

Gavin Sherratt, managing director, Mashbo

There’s always room for experts, if what they are saying is backed up with evidence, conviction, values and heart. The key thing is about messaging, and diffusing the ‘spin’ and the bollocks. If it’s honest and bullshit free there’s plenty of room for experts in marketing campaigns to Read full story ›

Source: The Drum