By Michael Feeley

During last year’s European referendum campaign, Leave campaigner Michael Gove famously asserted that “people have had enough of experts”. We asked The Drum Network’s member agencies if he was correct and, if so, do expert spokespeople still have a valid role to play in promotional marketing campaigns?

Read Part One here.

Jake Dubbins, managing director, Media Bounty

Firstly Gove was talking absolute nonsense. Are people fed up of experts teaching their children, treating them in hospital even writing their favourite TV program? No. It was a fatuous comment to discredit the large number of social and economic experts highlighting the Read full story ›

Source: The Drum