Vox Pop: How can we make the most of influencers in advertising?
By Naomi Taylor
In today’s marketing speak, influence can mean a number of different things for advertisers. It can mean influential emotion, content, video or it can relate to an actual person or community who can directly communicate with consumers on behalf of brands. Influencers are the vloggers, bloggers and artists who can manipulate our audiences easily. How can they do this? What does the word ‘influencer’ mean in 2016 and what can they do for us marketeers?
Source: The Drum
