Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Vox-Pop: Is this a make or break Christmas for Tesco?

on Oct 24, 2014 | 0 comments

By Jennifer Faull

It has been a trying year for Tesco. Between the competition from discount retailers like Lidl and Aldi and yesterday’s revelation that it had overstated profits by £263m – resulting in chairman Sir Richard Broadbent resigning – it is in need of a strong Christmas to not only win back consumers, but start pleasing investors as well.

So could this be a make or break Christmas for Tesco? The Drum asked some industry insiders to offer their views on what the ailing retailer needs to do this festive season to start making a comeback.

Read full story ›

Source: The Drum