By Naomi Taylor

Once upon a time advertisers were the key storytellers of brand image. Now, with competition to reach further audiences, the big data push has endangered marketers’ ability to spin relevant yarn for their clients. Pixar, Framestore and Jonathan Ross have reminded marketers to use technology to move past the masses towards relevance and value to engage further with consumers. The Drum Network asked it’s members- is it really the end for brand stories? Or will there be a happily ever after?

James Jefferson, co-owner and CCO, Equator