Vox Pop: the future of marketing sugar to children
By Naomi Taylor
The marketing industry is readying itself for an expected ban on advertising sweets, crisps and fizzy drinks to children online through social media, computer games and cartoon characters.
The Sunday Times reports that “senior industry figures” expect the Committee of Advertising Practice (CAP) to soon propose a ban on advertising sugary and fatty foods to children online. What does this mean for brands advertising sugary products? The Drum Network asks its members, what does the future of marketing sugar look like?
Source: The Drum
