Vox Pop: VR, the saviour of marketing?
By Naomi Taylor
The attraction of virtual reality for brands is obvious. Bringing the reality of their story to the consumer through personalised, dream like worlds, brands can access the consumer’s mind with no other distractions. VR is offering a whole new world of immersion and as a consequence, audience engagement. In light of The Drum’s virtual reality issue, the Drum Network asks it’s members; will VR be the saviour of the marketing industry?
Source: The Drum
