Vox Pop: What could the Vote Leave and Stronger In campaigns be doing to convince the public of their messages?
By Naomi Taylor
We are getting closer and closer to referendum day, when Britain will decide whether to remain in or leave the EU. Opinions are flying, especially at The Brexit Debate on The Drum’s Advertising Week Europe bus, where Paul O’Donnell, the global exec of Ogilvy, claimed that ‘we would not invest further in our UK business’, if the UK were to leave the EU. Various scaremongering messages have been adopted by either side, making it difficult to find coherent arguments in either campaign’s communications. The Drum Network asked its members, what could the Vote Leave and the Read full story ›
Source: The Drum




