By Doug Zanger

The dust has settled — for the moment — and all manner of conversation and assessment of the ANA’s report on rebates and transparency has dominated the week. It’s far from over, but The Drum reached out to the community to get their thoughts on the report and more.

Jay Friedman, COO of The Goodway Group

“The ANA report on agency kickbacks points to the poor state of agency/client relationships. It’s natural for marketers to want to get a “good deal” out of an agency, and agencies naturally want the upper hand for themselves. This inward focus on ROI has Read full story ›

Source: The Drum