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VW is fighting for its corporate survival, not its reputation

on Oct 7, 2015 | 0 comments

By Mark Ritson

Brad Pitt
What is the problem?

Just because Brad Pitt is a dreamboat does not negate his status as a great actor. My favourite ever scene is the two-minute discussion from Moneyball when Pitt, playing baseball coach Billy Beane, interrogates his coaching staff on their strategy for the season ahead. Again and again the staff suggest potential recruits and Pitt berates them with the same repeated line, “What’s the problem?” “What’s the problem we have to solve?”.

Pitt’s point is that his coaches are merely proposing replacements for the players lost to higher paying competitor clubs, rather than confronting the larger, confounding challenge of Read full story ›

Source: Marketing Week