Wagamama looks to challenge perceptions with renewed takeaway offering
Wagamama is looking to change consumer sentiment towards high street takeaways with a refreshed brand and packaging offering.
The Japanese-inspired restaurant chain worked with brand consultancy Pearlfisher to undertake the work which looks to recreate the restaurant experience at home. The offering includes stackable bowls
for delivery and allows for practical and convenient storage in the restaurants. Various inserts provide the functional benefit of maintaining the different elements of the dish, whist also providing a well-presented meal on opening the lid.
Each bowl is delivered as a complete package, wrapped with a band that lists the full Wagamama menu and a dedicated Read full story ›
Source: The Drum
