By Tony Connelly

Waitrose has introduced the AppDynamics Application Intelligence platform across its e-commerce business to support its ongoing digital strategy and enable the company to gain actionable insights on the customer journey.

The move will give Waitrose greater collaboration across its e-commerce platform, including its specialist shops Waitrose Cellar, Waitrose Florist, Waitrose Gift and Waitrose Kitchen.

AppDynamics Application Intelligence platform will also supply the business with performance metrics in real-time which in turn will help inform strategy on how to improve the customer journey.

The greater insight will ultimately enable Waitrose’s different departments to make more efficient cross-departmental, data-driven decisions that Read full story ›

Source: The Drum