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Waitrose puts emphasis on social media in celebration of Christmas food

on Nov 4, 2015 | 0 comments

By Leonie Roderick

It also includes a cameo from celebrity chef Heston Blumenthal as he adds the final touch to his Chocolate Bucks Fizz Swirl, which will be available in Waitrose stores throughout the festive season.

The full 60 second advert launches on the retailer’s social media channels and website today (4 November) and will feature on TV on Sunday 8 November.

Throughout November and December, the retailer will also be celebrating the special moments that symbolise Christmas on its social platforms. On Facebook, Twitter and Instagram the brand will be encouraging people to share what really #MakesChristmas for them; whether it’s the first mince Read full story ›

Source: Marketing Week