By Jennifer Faull

Waitrose has rolled out what it has claimed to be a game-changing, industry first – a scheme letting customers pick the groceries they want to save money on.

Open to myWaitrose card holders – the supermarket’s loyalty scheme – customers can pick 10 items out of nearly 1,000 products available that they want a 20 per cent discount on. The list of items was selected from the most popular items Waitrose customers usually put in their shopping baskets and will offer a combination of branded and own-brand groceries.

The myWaitrose scheme currently has over five million members, with 70 per cent Read full story ›

Source: The Drum