By Gillian West

Waitrose is to plant a flower for every ‘ThanksMum message sent as part of its integrated digital, social and experiential campaign for Mother’s Day.

Created by Manning Gottlieb OMD, the campaign sees the supermarket chain encouraging the nation to share their #ThanksMum messages in exchange for planting a flower in both a digital and real life giant blossoming Mother’s Day card at The Royal Botanic Gardens, Kew.

Customers can share their messages online and via Twitter and Facebook, once submitted they will then be able to search for their flower and tag their mum in the digital card, Read full story ›

Source: The Drum