By Ishbel Macleod

Waitrose is encouraging the public to make sweet treats for their loved ones in social campaign #BakeItForward.

Created by Manning Gottlieb OMD, the campaign looks to extend Waitrose’s Christmas ad of a girl baking gingerbread biscuits for a school fete.

Running across Facebook, Twitter and Instagram, the campaign invites people to share their sweet treats on social and, using the #BakeItForward tag, encourage friends to come up with their own cakes or biscuits.

Julie Randall, manager of social strategy and communications at Waitrose, said: “Giving to others is really important at this time of the year, we hope our customers and online communities Read full story ›

Source: The Drum