By Resh Sidhu

Virtual reality is the shiny new tech that’s set to dominate the marketing debate in 2016. But currently many advertiser-led VR projects are falling short. In the scramble to be associated with the latest seductive trend, it’s easy to overlook the fact that a decent campaign requires so much more than decent tech.

As suggested by the speedy selling-out of consumer versions of the Samsung Gear headset, it is set to get even bigger next year. This uptake encourages advertisers to see VR as a new gadget or an innovative new tech device. But it’s neither. It Read full story ›

Source: The Drum