By Natan Edelsburg

Last month Walmart announced a partnership with directors Seth Rogen, Evan Goldberg, Antoine Fuqua and Marc Forster to create a series of short films that will premier during commercial breaks on Oscar night in a week. The films smartly tap into the idea that behind every receipt is a unique story.

Found Remote interviewed Kirsten Evans, Walmart’s Senior Vice President of Marketing, to learn more about the big campaign.

Found Remote: Why did Walmart try to work with these celebrities?
Kirsten Evans: We wanted to create a campaign suitable for the Oscars stage that celebrates creativity and storytelling. While there are many talented Read full story ›

Source: The Drum