By Noel Young

Giant US retailer Walmart is winning plaudits in America over a new direction its advertising has taken. “Walmart has been called many things in recent years,” says Adweek. “Inspirational has not often been one of them.” But now suddenly that is the word.

First Walmart pledged to buy $250 billion in products made in America over the next 10 years “giving it licence to move into more high-minded, patriotic advertising—as seen in the Saatchi & Saatchi spot on the Olympics celebrating American manufacturing.”

Now, says Adweek, the company has taken that patriotic stance and given it a serious emotional wallop Read full story ›

Source: The Drum