By Jonathan Fren

“Criminal”, WPP chief Sir Martin Sorrell said of the agency talent situation in 2011. Not much has changed since.

Can you blame them? The talent, that is.

I meet loads of amazing, incredibly smart developers, engineers and creatives every day. Millennials with wild crazy ideas, wanting to change the world. They’re just not working at agencies.

Tech companies and digital studios are offering developers more money, ownership, recognition, flexibility and fun.

It’s not that agencies can’t offer these things; it’s just the tech industry has overtaken them in the rush for talent, and they’re stuck with a culture and model that doesn’t blend well Read full story ›

Source: The Drum