By Justin Pearse

I read some good advertorials this weekend. That sentence jars a bit doesn’t it? It’s not something you’ll often hear after all.

However they were good. Interesting content that sat contextually well within the section of the weekend paper I was consuming. There was just one thing missing though – bravery. It was all a bit too safe.

This struck me for two reasons. Firstly, I’d been trying to explain to someone, once again, what I was doing at The Drum Works, the content marketing business recently launched by The Drum, after their first reaction to content marketing in general was ‘isn’t Read full story ›

Source: The Drum