Warburtons predicts more celebrity tie-ups as it launches £25m Muppets campaign
The baking firm premiered the ad for its new ‘giant crumpets’ last Saturday (14 November) during the X Factor, and sees Kermit the Frog barging his way into chairman Jonathan Warburton’s office with an idea to celebrate the launch of the brand’s new Giant Crumpets. The ‘Giant Crumpet Show’ stars all the Muppets’ characters, including Kermit the Frog, The Swedish Chef, Fozzie Bear, Statler and Waldorf, Sweetums and Miss Piggy.
The 120-second ad is part of a £25m integrated campaign, the brand’s largest to date. It will run for two weeks around “some of the biggest rating TV shows”, but will Read full story ›
Source: Marketing Week
