Warehouse creates online and print magazine in first content push
Warehouse has launched an online and print magazine as it ramps up its content offering for an autumn/winter push.
The high street fashion retailer created the ‘Tales of the City’ blog on its website which will be populated with content from a weekly pool of commissioned contributors including Conde Nast Traveller’s style editor Bonnie Rakhet, as well as illustrators and photographers.
Cath Daly, the brand’s online marketing manager told The Drum that Warehouse is looking to be a hub of life and style content for its seven million customers.
“We realised that content is just as important as commerciality. We needed Read full story ›
Source: The Drum
