Warner Edwards gin overhauls packaging to compete in premium market
Warner Edwards Distillery has redesigned the packaging and key branding across its range of gins as it looks to push a more premium image.
The company tasked branding and design agency Biles Inc to carry out the work across its Dry, Sloe, Elderflower and Rhubarb variants as well as on-line, POS and launch communications.
To approach the work Biles Inc picked out the key qualities in the story of Warner Edwards’ history and expressed them across the brand to give Warner Edwards the premium luxury credentials to compete globally against other spirits.
Anthony Biles, founder and creative director said: “Warner Edwards Gin is Read full story ›
Source: The Drum
