Was it really the rain that put Halfords' cycle sales on the skids?
In its half-year results announcement in September 2015, UK high street giant Halfords blamed the very wet August weather for an 11 per cent decline in sales of its cycles for the weeks covering 4 July to 28 August.
This comes despite a booming market, which has been boosted by British cycling success at the Olympics and Tour de France. At the time, the announcement generated some raised eyebrows. So was the rain to blame?
A closer look at August’s ecommerce numbers in comparison to a number of key competitors tells a different story. They suggest that despite being the market leader, Read full story ›
Source: The Drum
