Was the Mastercard #PricelessSurprises hashtag a fail? SocialBro suggests not
The Mastercard #PricelessSurprises hashtag was not a fail, Twitter community management company SocialBro has insisted, with over 25 million people potentially seeing the hashtag.
Angry tweets took over the tag after Mastercard’s PR agency House PR offered a Telegraph journalist press accreditation in exchange for publishing promotional tweets.
The data shows that the #pricelesssurprises hashtag was tweeted 14,992 times in 24 hours, with a potential 25,385,518 users being able to see it.
Javier Buron, founder and CEO of SocialBro, said: “Although the hashtag received much criticism by the media industry, our statistics clearly show that it was popular with the TV Read full story ›
Source: The Drum
