By John Glenday

ITV has signed up watch brand Sekonda as a sponsor of its forthcoming prime time series Surprise Surprise, to be broadcast on ITV1.

The deal will see Sekonda branded idents produced by Springets and Fin bookend the broadcast itself in addition to related online, mobile and licensing elements.

Daryl Leigh, account manager at ITV, said: “We are delighted to be extending our relationship with Sekonda and welcome them as the integrated sponsor of the new series of Surprise Surprise. We look forward to working with them to make the partnership a success both on and off air.”

Trevor James, brand director at Sekonda, Read full story ›

Source: The Drum