By Barry Dudley

It’s commonly thought that the biggest threat to the established international ad networks like JWT, McCanns and TBWA will come from a funky upstart digital start-up plotting world domination from a garage outside San Francisco; or one of the tech giants like Google or Apple.

Certainly, the ambitious upstart and the empire-building tech colossus have both the ability and the motive to play havoc with the profitability and status of the likes of O&M, Saatchi & Saatchi and DDB. But there is a much bigger threat, one that comes from an unexpected source – the exciting world of accountancy, as was Read full story ›

Source: The Drum