Water Babies appoints BWP Primal to drive brand awareness among parents
Baby and toddler swim school Water Babies has appointed BWP Primal to build brand awareness following a three-way pitch.
The agency won the pitch after presenting a year-long PR programme aimed at building brand awareness among parents through news, features, research and partnership activity.
Rachel McClure, head of marketing at Water Babies, said: “We can’t wait to see the plans come to life over the course of the year and look forward to working closely with them to spread the word about Water Babies.”
Water Babies currently has 52 franchises teaching more than 38,000 children each week.
Source: The Drum
