Water Is Life uses stolen art to raise money for a good cause
By Minda Smiley
Nonprofit Water Is Life, which aims to provide clean drinking water to those in need, has released an edgy campaign that explains how stolen art created by street artist and Ted Prize winner JR is now being auctioned off to bidders in order to raise money.
Created by Deutsch and called ‘The Art Heist for Good,’ the agency had a team go into Africa’s “largest, most dangerous slum” in Kibera, Kenya and steal French artist JR’s valuable artwork, which he created more than five years ago and has since then been sitting atop residents’ rooftops while essentially deteriorating under the sun.
Source: The Drum
