Wave of negativity surrounding Rio Olympics failed to reach Twitter's shores
Despite all the criticism surrounding the Rio Olympics, the negative sentiment was largely absent from Twitter, according to new data from social research agency Kantar.
Whether it was mass protests from discontent Brazilians, Russia’s exposed doping programme or poor attendance figures within the venues, the Rio Olympics sustained a wave of negative publicity before and during the Games.
However, WPP’s research, data and insight division Kantar Twitter TV Ratings, conducted a study looking at the tweets sent out during the games and discovered that the wave of negative sentiment around the games failed to translate to Twitter.
Kantar analysed over 44 million Read full story ›
Source: The Drum
