By Gillian West

Way To Blue has acquired UK-based digital creative and public relations agency Abundant in a bid to bolster its communications and creative team in London and further reinforce its growth strategy and investment in new talent, products and services.

Subject to due diligence, key individuals from Abundant’s PR, social and creative departments will join Way To Blue’s London headquarters from 1 October. James Wilkins joins as creative director, heading up the creative department with Abundant owner and MD, Shane Wall, now taking up an operational role at Way To Blue.

Of the deal, Wall said: “I have hugely enjoyed working closely Read full story ›

Source: The Drum