We all have to take responsibility when tackling ad blocking, according to Yahoo
Dora Michail, senior director audience solutions EMEA at Yahoo, is taking a refreshing stance on the issue of ad blocking with a belief that the onus is on the entire industry, and not just advertisers, to address it.
In contrast to the likes of Trinity Mirror’s group marketing director Zoe Harris, who argued that the problem could be solved by brands creating “likeable” advertising, Michail said: “I think it’s very much incumbent on us as an industry to solve it together.
“We all have to take responsibility – the sell side, the buy side – to ensure that we’re giving Read full story ›
Source: The Drum
