We are all futurists now – and that's great for advertising
Now that the Cannes Lions Festival of Creativity 2015 is done and dusted, one thing is clear – a certain kind of creativity has really grabbed the attention of juries. It’s either the kind of thing we’ve seen before and have occasionally rolled our eyes at or it’s an opportunistic, niche approach. Small in scale. Short lifespan. Single market. Remarkably clever or innovate idea. Commercially impractical. Huge PR value.
You know, stuntvertising.
It’s been with us for a while. You could say it peaked around the big vending machine idea craze a couple of years back. Very few of us ever actually Read full story ›
Source: The Drum
