We are getting into emotional conversations around clarity and transparency, says Integral Ad Science’s Stephen Dolan
While the maturity in different Asia Pacific markets can be stark, Integral Ad Science’s APAC MD Stephen Dolan, says clients are universally driving conversations around clarity and transparency, and it can be emotional.
Speaking to The Drum, ahead of the upcoming The Drum Digital Trading Awards Asia Pacific, which Integral Ad Science is supporting, Dolan said that not judging brands on transparency and being flexible was important, because every brand has different needs.
The theme for this year’s awards is clarity and transparency and Dolan’s view follows that of IAB Singapore’s Miranda Dimopoulos, who said that clarity Read full story ›
Source: The Drum
