By Natalie Mortimer

Yahoo’s senior vice president of EMEA, Dawn Airey, has defended its position of publishing a growing amount of native advertising alongside content and said there is no confusion over where the internet giant hangs its hat.

Speaking today (10 September) at the Dmexco exposition in Cologne, Airey said that native advertising is an “intrinsic” part of what Yahoo offers to its customers and that the company has proved itself as being “incredibly adept” at delivering a rich experience.

“It’s an intrinsic part of what we offer,” she said. “On the one hand absolutely you can access our inventory in a very Read full story ›

Source: The Drum